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Picture this. You’re a small business owner, tirelessly working to conquer the market. You’ve got a fantastic product or service, a striking logo, and a catchy tagline. But there’s one thing missing—a secret weapon that can make all the difference. Enter the value proposition! In this blog post, we’ll explore the concept of value proposition, […]

Today I’m seeing many of the best companies, whether a start-up or quite seasoned, overlook the monumental value of a dynamic strategy. What I found is that many times within many companies, strategy is replaced by a rather narrow focus on short term gains that may or may not support a company’s overall strategic direction. Then, […]

When was the last time you thought about your business strategy? Don’t have one? Haven’t looked at it in a while if you do have one? Why not? Despite the fact that having a business strategy is listed in just about every “how to start a business” article or book, not all businesses have one or use […]

You know having a social media strategy is integral to having a successful business. A top reputation management firm or an online business-building service will recommend a social media strategy. With a consumer base that’s becoming even savvier to advertising techniques, they’re less willing to work with companies that only follow a traditional advertising path […]

Often times, the terms “marketing strategy” and “marketing plan” are used interchangeably, when in fact, they are totally different but not necessarily totally separate concepts. In short, your strategy is the set of goals that you intend to achieve, which are in line with the overall goals of your business. Your marketing plan, on the […]