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Is Your Strategy on Target?

Home General Is Your Strategy on Target?
Is Your Strategy on Target?

Is Your Strategy on Target?

Dec 5, 2014 | Posted by Michelle Berns | General | 0 comments |

Over the past 25 years, we’ve served wonderful clients while working with many of the Fortune 500 companies.Throughout our experiences, we found one area of our work we most notably enjoyed; strategy.

Today we’re finding that more and more companies have very little time for creating a solid strategy, or that a strategy is not reaching departments at a deep enough level within a company for employees to understand, embrace and implement for success. In these particular cases, you can probably guess what happens next. The company misses its target.

This is why we founded Strategic Talent Associates.

In our work we find there is a stronger need for smart companies to partner with chief strategy officer to guide the most brightest executives with their strategic initiatives. More often than not, a chief strategy officer is a breath of fresh air and desperately needed to help executives break down strategy into not only actionable, but meaningful steps where all company departments understand and execute.This process is an absolute must for the entire company when looking to achieve a targeted goal. All eyes across departments need to aim for the same target for real success.

At STA, we employ creative, persevering and diverse strategic consultants that tend to be diverse in their thought process as well. Our consultants are not paralyzed by ambiguity. They’ve acquired many honorable successes, yet among them, a failure or two which has made each and every one of them remarkably resiliant and not surprisingly, professionally relevant while climbing their professional peak.

Resiliancy is a very important behaviourial characteristic for a top-tier strategist. We’re not the only people who value such interesting attributes. Take a look for yourself. Here’s an article by the Harvard Business Review titled, Why Smart People Struggle with Strategy.

Don’t have time or stuck in a bind regarding your business, marketing or digital strategy?

Call us for a complimentary 30 minute consultation. Once we determine your needs and it’s a good fit, we’ll recommend the next steps to help you hit your mark.

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About Michelle Berns

With over 25 years of strategic marketing and business leadership, Michelle Berns brings extensive experience to Strategic Talent Associates (STA). Her career includes roles as Founder and Managing Director of STA, General Manager of a real estate investment firm, Marketing Communications Director for Berkshire Hathaway HomeServices, and Art and Entertainment Broadcast Journalist. Michelle specializes in developing and executing business strategies across financial, real estate, entertainment, technology, education, and health sectors—helping organizations navigate complexity and drive measurable results. Her approach combines big-picture vision with a strong focus on execution and detail. She is the creator of The Aligned Reset™, a proprietary framework that integrates strategy, human alignment, and decision-making to help leaders and organizations gain clarity, align direction, and accelerate results. Drawing from both structured methodologies and a holistic perspective, Michelle brings a uniquely grounded and forward-thinking approach to leadership, strategy, and transformation.

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