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Often times, the terms “marketing strategy” and “marketing plan” are used interchangeably, when in fact, they are totally different but not necessarily totally separate concepts. In short, your strategy is the set of goals that you intend to achieve, which are in line with the overall goals of your business. Your marketing plan, on the […]

At some point, your company probably came up with a strategy—a business or marketing strategy that you wanted to follow and which you believed would bring you success, if you stuck to it. While you may still try to adhere to that strategy as much as possible, with so many moving parts, it can be […]

Over the past 25 years, we’ve served wonderful clients while working with many of the Fortune 500 companies.Throughout our experiences, we found one area of our work we most notably enjoyed; strategy. Today we’re finding that more and more companies have very little time for creating a solid strategy, or that a strategy is not […]