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You know having a social media strategy is integral to having a successful business. A top reputation management firm or an online business-building service will recommend a social media strategy. With a consumer base that’s becoming even savvier to advertising techniques, they’re less willing to work with companies that only follow a traditional advertising path […]

Digital marketing has far surpassed every other kind of marketing in both importance and relevance to today’s businesses. But with so many different facets, how can you actually know which are most important? What about which areas of digital marketing are the most important to focus on? Here are what I see are the top […]

Digital strategy is extremely necessary and relevant in today’s economic climate. Anyone who is starting a business or trying to breathe life into an established one already knows the importance of digital marketing and communications. However, when developing a digital strategy (that is, a strategy that takes into account marketing and other communications), those who […]

Did you know that most people abandon their New Year’s resolutions in less than a month? That means that by the end of January, many of us will already have given up on our goal—no matter what it was. Why does this happen? Well, usually it’s because people pick out some unobtainable goals. For example, […]

Often times, the terms “marketing strategy” and “marketing plan” are used interchangeably, when in fact, they are totally different but not necessarily totally separate concepts. In short, your strategy is the set of goals that you intend to achieve, which are in line with the overall goals of your business. Your marketing plan, on the […]

At some point, your company probably came up with a strategy—a business or marketing strategy that you wanted to follow and which you believed would bring you success, if you stuck to it. While you may still try to adhere to that strategy as much as possible, with so many moving parts, it can be […]

Over the past 25 years, we’ve served wonderful clients while working with many of the Fortune 500 companies.Throughout our experiences, we found one area of our work we most notably enjoyed; strategy. Today we’re finding that more and more companies have very little time for creating a solid strategy, or that a strategy is not […]